Sustainability
Vision
In Asian countries, especially Pakistan, the Camera Market Lahore, located at 86 Chamberlain Road, Nisbat Road, Lahore, is fulfilling the dream.
Happy Moments
We aim to craft products for joyful moments and help build a better, more sustainable world. Whenever people feel delighted, they wish to preserve that moment forever with a camera test. We strive to help shape these countless moments of delight so they remain with us, even as times and technologies evolve. That is what we consider our mission: cheerful moments.
To accomplish the vision of a digital camera, all our actions are guided by these three principles.
- Enhancing photography and video potential by designing exceptional products that blend beauty, innovation, quality, and performance.
- Building mutually rewarding, genuine relationships with customers, business partners, and communities by establishing trust and goodwill in business.
- Supporting a better society and future by ensuring a safe, secure workplace for employees and partners along with peace of mind.
Value
We follow six promises for the content creators to successfully achieve and fulfill our vision.
- Consideration for the environment
When a customer asks about the camera price, we embrace and invest in eco-friendly facilities and equipment to help create a more sustainable world.
Alongside following all laws and regulations, we continuously update knowledge and technology to implement concrete actions.
- Full dedication to honoring human rights and diversity
All our business activities and those of partners are founded on genuine respect for both human rights and individual diversity.
We strictly oppose all forms of discrimination or exploitation based on ethnicity, age, gender, orientation, nationality, disabilities, beliefs, culture, status, or attributes.
- Contributing towards society and culture
As members of the photography technology field, we value diverse cultures and support the shared happiness and well-being of all people worldwide. We hope for global peace and stability, trusting in humanity’s power and the importance of justice everywhere.
As a worldwide entity, Sigma recognizes its social responsibilities and is dedicated to fulfilling cultural and humanitarian obligations.
- Adherence to laws and rules
We comply with all local laws and regulations while conducting business with high moral and ethical standards. Also, we act to repay the trust and cooperation given to us by others. We aim to operate in a free, open environment that upholds the values of fair trade and fair competition.
- Supporting regional development
We actively participate in and support the economic, social, and cultural growth of the regions where our business operates.
We strive for fruitful, collaborative relationships that develop new universal values while honoring regional needs, customs, and unique circumstances.
- Sustainable, fulfilling employment
We consider sustainable, rewarding employment as our business base and continuously ensure a safe, healthy work environment for all employees.
Additionally, we promote employee growth by offering many opportunities to learn new technology and expand their knowledge, skills, and experience.
SIGMA'S FOUR CORE INITIATIVES FOR BETTER SUSTAINABILITY
- Helping build a low-carbon society
- Around 40% of plastic components in products are now made from biomass-based polycarbonate resin instead of petroleum-based resin (announced April 2025).
- LED lights used in some facilities, parking lots, and along roads at our Aizu factory location.
- Proactively implementing energy-saving measures like efficient air conditioning and server shutdowns at night, etc.)
- Implementation of measures to lower Global Warming Potential.
- Kawasaki headquarters was constructed with high green space, thoughtfully designed to respect the nearby environment.
- Reducing electricity consumption and carbon emissions by transitioning from on-site servers to public cloud services.
- Active adoption of machinery from carbon-neutral equipment makers.
- Partnering with eco-friendly logistics companies using direct route planning and minimizing flight numbers for flights.
- Engaging in efforts to cut carbon emissions through sustainable fuels and carbon credits, while working to obtain certification for these initiatives.
- Reducing environmental impact to achieve a recycling-focused, low-waste society
- Sigma’s main office holds ISO14001 certification (an environmental system standard to reduce harm).
- Full adherence to key global regulations and rules, including RoHS and REACH compliance.
- Creating rules for controlling chemicals in products, and spreading these standards across all divisions.
- Proper separation and disposal of industrial waste materials.
- Regular use of recycled materials throughout different processes at our Aizu factory.
- Actively choosing less harmful paints and primary materials for production.
- Emphasizing long product lifespan as valuable when promoting our product range.
- Transitioning to paperless communication internally and externally (e.g., tablets replacing prints, cloud and online sharing).
- Using plant-based vegetable inks for printed materials.
- Continuously reducing parts and materials needed through ongoing reassessment.
- Frequently reusing materials and equipment at trade shows and exhibitions.
- Simplifying and reducing use of synthetic substances (e.g., in packaging products).
- Investing in power-saving systems that use geothermal heat from groundwater.
- Carrying out human rights evaluations and checks throughout our entire supply chain.
- Respecting human rights and diversity, and fostering an inclusive society
- Providing anti-harassment education and training to prevent all forms of harassment.
- Programs and efforts aimed at advancing the empowerment of women employees.
- Motivating male staff members to take leave for childcare responsibilities.
- Applying a diversity and inclusion perspective across every company communication material.
- Honoring and appreciating cultures, traditions, and values across various nations and areas.
- Clear compliance with legal rules and banning any ties with anti-social organizations, included contractually.
- Ensuring a secure, enjoyable, and supportive workplace environment for every employee.
- Making meaningful contributions to society, culture, and communities
- Ongoing partnership with Médecins Sans Frontières Japan as a corporate sponsor since the year 2007.
- Continued contributions of 3% from online store purchases to Médecins Sans Frontières Japan.
- Additional immediate donations to Médecins Sans Frontières’ Emergency Team to help with international crises, such as the earthquake in Syria and Turkey or the war in Ukraine.
- Donation to the disaster relief fund after the 2011 Great East Japan Earthquake and Tsunami (donation made to the Fukushima office of the Japanese Red Cross Society on April 21, 2011)
- Financial aid for restoring the Tadami Line in Fukushima, damaged in the 2011 Japan disaster.
- Continued sponsorship of the Kyotographie International Photography Festival and KG+ event since 2017.
- Financial backing for restoring the Seated Healing Buddha at Enichi-ji Temple in Bandai, Fukushima.
- Ongoing contributions to the Bandai City Social Welfare Council twice every single year.
Policy
Sigma head office is ISO14001 certified (an environmental management system).
Sigma Aizu factory is ISO9001 certified (a quality management system).
At Sigma, based on our promises to take consideration for the environmental impact as well as to comply with the laws and regulations, we make sure we are in align with the regulations and directives in various countries as represented by the EU's RoHS Directive or the REACH Regulation, establish management standard for chemical substances contained in our products, and ensure relevant departments are well-informed.
We take measures to ensure that the safety of our products and our manufacturing processes are secured in terms of global environmental conservation, security and disaster prevention, occupational health and safety, and quality assurance. To achieve this, follow the global trends in chemical substance regulations, and to appropriately meet the required standards, we conduct interviews with our suppliers as necessary to understand the characteristics of chemical substances and their impact on product development, raw material procurement, and manufacturing.
Promotion of Human Rights Due Diligence
Base under our promises for respecting human rights and complying with the laws and regulations, not only do we practice responsible sourcing through the perspectives of compliance, information management, respect for human rights, and consideration for environmental impact, but we also conduct regular surveys with our suppliers through which we seek for their understanding on our fundamental principles. Through these efforts, we aim to achieve a sustainable society together with all the stakeholders who are involved in our business activities.
4. Privacy Policy
5. Site Policy
6. Official Social Media Policy
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HISTORY
